At Caxton Growth we think it’s important
to ask tough questions. If you’re not satisfied with your
answer to any of these you may not be the “best choice”
for your customers and employees, and you probably need Caxton Growth.
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1. |
DO YOU KNOW WHERE YOU ARE GOING? Are you
focused on a clearly defined direction and do you have a well-drawn
roadmap for getting there? |
2. |
Is the management team responsible for delivering your
message to the marketplace succeeding, or are they TONGUE-TIED
AND INEFFECTIVE IN COMMUNICATING YOUR VISION? |
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3. |
Are you COMPETITIVE IN ATTRACTING THE BEST EMPLOYEES
and, after you hire them, how good are you at keeping
them? |
4. |
Has the dark tunnel of TRADITIONAL MARKETING APPROACHES been devouring vital marketing dollars without showing any
significant results? |
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5. |
Are you MISSING YOUR TARGET MARKET with a
shotgun selling approach? |
6. |
Has your attempt to MARRY TECHNOLOGY WITH YOUR
PEOPLE AND CUSTOMERS not paid off like you expected? |
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7. |
Are you LEVERAGING NEW TECHNOLOGIES in ways
that reduce costs and enhance productivity, or have you just
been throwing money at new bells and whistles with a wing and
a prayer? |
8. |
How well are you MANAGING EMPLOYEE EXPECTATIONS relating
to individual careers, workplace demands, and the company’s
future? |
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9. |
Are you AGGRESSIVELY ATTACKING COSTS at every
level of the company, or are you just controlling expenses here
and there? |
10. |
Are you COMPLYING with the new and tougher regulatory world
in both the marketplace and the workplace, or are you simply
in denial when it comes to suffering the potential consequences? |
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11. |
Are you the “BEST CHOICE” for
both your customers and your employees, and if not, do you know
what it’s going to take to become that best choice in
both the marketplace and the workplace? |
